Traditional Crafts India

Welcome to Aashiva, where tradition meets innovation!

Aashiva celebrates the artistry of handmade and handwoven clothing while empowering the local artisans and communities that make it possible.
Traditional crafts India
Start from since 1928

Our Story-Traditional crafts India

Aashiva began as the vision of Kumkum, a passionate entrepreneur with a deep appreciation for threads, colors, and the intricate art of handloom craftsmanship. At just 30 years old, Kumkum introduced the concept of ‘baby katha,’ laying the foundation for Aashiva as a premier handmade clothing brand. Today, Aashiva has become synonymous with quality, authenticity, and style, offering a wide array of ethnic handloom fashion that resonates with customers worldwide.

200K+

Happy Customers

1.2M+

Product Sales

Inspired by the rebellious spirit of America and the intrigue of unwavering authenticity, R13 launched in Fall 2009. At the forefront of design, R13 cuts avant-garde silhouettes such as the skinny legging and harem pant from Italian and Turkish denim produced in Castelfranco, Italy. Pure indigo casting, quality stretch and machine hand mending give the jeans their superior shape...

Our Offerings-Traditional crafts India

From exquisite sarees and lehengas to elegant kurtis and handwoven fabrics, Aashiva offers an unparalleled variety of handcrafted ethnic wear. Each piece reflects the dedication and skill of our artisans, incorporating traditional materials like linen, silk, and cotton alongside modern designs. Our collections are crafted to suit a range of occasions, blending timeless elegance with contemporary flair.

Join the Aashiva Family

Whether you’re a connoisseur of ethnic fashion, an artisan enthusiast, or an entrepreneur looking to partner with us, Aashiva offers something unique for everyone. Together, let’s celebrate the art of handloom and share the beauty of Indian craftsmanship with the world. Thank you for being a part of our journey. Explore our collections and experience the elegance of handmade fashion at its finest.